When Shopify is the right call — and how to do it properly
Shopify earns its keep when you want checkout, hosting, payments and PCI compliance handled for you — a store that simply runs, with an admin your whole team can learn in an afternoon. The trade-off is the platform fee, which is why I give it to you straight in the first call: for some businesses WooCommerce ownership pencils out better, and for others Shopify’s reliability is worth every point. I build both, so the recommendation follows your numbers, not my toolbox.
What separates a converting Shopify store from a stalled one is rarely the platform — it is the build. A custom theme designed around your products instead of a marketplace template, pages that load fast on the phones most shoppers buy with, structured data and clean collections so products rank on Google, and a checkout path with the friction sanded off. Migrations get the same care: products, customers and order history moved intact, with every old URL redirected so your rankings survive the switch.
You can see my eCommerce work in the portfolio — stores selling everything from grow kits to wellness products. After launch, I stay available for theme updates, speed work and conversion optimization as orders build. Tell me what you sell and you will have a plan, timeline and fixed quote within two business days.
The new theme took us from “fine on desktop” to selling properly on phones. Best quarter we have had.
A Shopify build with nothing left to chance
Custom theme design
Designed around your products and brand, then built clean on Shopify’s theme framework — fast, editable and yours.
Store setup
Products, collections, variants, payments, shipping zones and Canadian taxes configured and test-purchased before launch.
Theme customization
Already on Shopify? Surgical improvements to your existing theme — sections, speed and conversion fixes without a rebuild.
Migrations to Shopify
From WooCommerce, Squarespace, Wix or an aging platform: catalogue, customers and orders moved, URLs redirected, rankings kept.
Shopify SEO & speed
Structured data, optimized collections, image pipelines and Core Web Vitals attention, so products get found and pages stay fast.
Apps & integrations
The right apps and no more — reviews, email, shipping and analytics wired in without the app-bloat that slows stores down.
Scope, design, build, launch — in weeks
Scope & platform check
Free consult on products, volumes and margins — including an honest Shopify-vs-WooCommerce recommendation. Fixed quote in two days.
Design
Theme design around your catalogue and brand — home, collection, product and cart — approved before development starts.
Build & stock
Theme development on a preview store, catalogue loaded, payments and shipping configured with real test transactions.
Launch & grow
Domain, analytics and redirects handled at launch, training recorded, and ongoing support as sales build.
Shopify questions, answered straight
How much does a Shopify website cost?
Theme customization projects typically start around $2,500; full custom store builds usually land between $5,000 and $15,000 depending on catalogue size and features. Every project gets a fixed written quote before work starts — no discovery-phase billing, no agency markup.
How long does a custom Shopify build take?
Can you migrate my existing store to Shopify?
Will I be able to update the store myself?
Do you handle SEO and ongoing support?
WooCommerce Development
Shops that sell: product setup, payments, shipping and the product SEO that gets items found.
SEO Services
Technical SEO, keyword research and content working together to move your site up Google, measurably.
Conversion Optimization
Landing pages, A/B tests and analytics that turn the traffic you already have into more enquiries.