From first build to a hundred launches
I started building WordPress sites over ten years ago and never stopped. Along the way I added the two things most websites are missing: the SEO that brings people in, and the Google Ads that fill the gap while search catches up.
Today I design, build and grow websites for clients across Canada, the US, Europe and the Caribbean: clinics, universities, restaurants, nurseries, charities and software teams. Some have been with me for most of those ten years.
Today, AI sits at the centre of my workflow. I use it to design, develop and test software, to prototype new product ideas in days instead of months, and to keep every client site ahead of where the web is going. Staying up to date with technology isn’t a chore for me - it’s the hobby that became the job.
No account layer
You talk to the person building your site, not a manager relaying messages.
Scoped in writing
Deliverables, timeline and price agreed before work starts. No surprises.
There after launch
Security, hosting, speed and SEO keep running long after the site goes live.
I mentor new developers
One-on-one mentoring for people starting out in WordPress and web design, plus hands-on workshops for teams that want to run their own site. Clear explanations come standard, for mentees and clients alike.
I put AI to work daily
Chatbots, automated intake and content pipelines, tested in my own practice before they ever reach a client site.
See AI & automation services →Where the ten years happened
Studio founder, in-house developer, remote director: the roles behind the portfolio, and the sites each one shipped.
Lead Web & Marketing Director
Leading a team of designers, developers and marketers: client strategy, SEO/AEO, PPC, branding, budgets and delivery for studio clients.
Shopify Developer
Designing and running the Zeroo Health Shopify storefront: Liquid sections, product and landing pages, speed, SEO and app integrations for the wellness brand.
Web & SEO Coordinator
Managing the web presence and search visibility of a leading wholesale bulb and perennial supplier - site updates, SEO and seasonal campaigns.
Low-Code Developer & SEO Specialist
Building and maintaining the TidyBid web app in Bubble.io - custom workflows, responsive UI, on-page SEO, landing pages and conversion analysis.
Website Developer
Responsive WordPress sites for construction, real estate and trades clients - custom themes, Figma UI/UX, LMS platforms and SEO consulting.
Digital Marketing Coordinator
Kept Canada’s leading mushroom-growing store fast, secure and visible: SEO, content, Google Analytics and seasonal campaign support.
Director of Information Technology
Leading IT strategy and operations - website, infrastructure, security and analytics - while growing organic reach past 70K monthly visitors through SEO and SMO.
Website Designer & SEO/SMO Specialist
Led remote development of seven healthcare websites and a PerfexCRM rollout for 100+ employees, managing UI/UX, front-end and back-end developers.
WordPress Developer & Hosting Support
Delivered 50+ custom, SEO-friendly WordPress sites with WP-CLI-automated content management, while supporting WHM, cPanel and Plesk hosting environments - server configuration, performance, backups and client support.
System Network Administrator
Designed and maintained secure LAN, WAN and VPN systems; implemented firewalls and intrusion detection; provided technical support and team training.
A hundred launches, five industries
Clinics, universities, restaurants, nurseries, charities and software teams across Canada and beyond, most of them on WordPress. Filter by yours.
Private psychology practice in Trinidad and Tobago: counselling and wellness.
K–12, university and MCAT tutoring across BC institutions.
Kamloops Indian restaurant: menus, story and reservations.
Drink knowledge platform covering cocktails, spirits and zero-proof.
Product for long-distance couples: planning and shared experiences.
Ask about this build →
Community church site: events, giving and service information.
Accounting practice site built to bring in qualified local enquiries.
The paper behind the practice
Bachelor of Applied Science (B.A.Sc.)
The fundamentals - algorithms, systems, software engineering - that everything since has been built on.
I also lead the team at VMWEB
As Lead Web & Marketing Director at VM Web & Digital Inc. - a Burnaby, BC studio - I lead the team building websites designed to help people quickly understand your business and feel confident working with you, for clients ranging from early-stage startups to large enterprises across healthcare, education, hospitality, horticulture and nonprofits.
Alongside websites, the VMWEB team handles brand strategy, digital marketing, software development and eCommerce, so everything connects and works as one system. When a project needs more hands than mine - a copywriter, a developer, a marketer, a growth strategist - this is the team behind it.
Visit vmweb.ca →Think you can debug faster than me?
Thirty seconds on the clock. Squash every bug that crawls onto the page before it escapes. My personal record is 24 - beat it and mention it in your consult, the coffee is on me.