Fewer channels, done properly, measured honestly
The most common small-business marketing mistake is spreading thin: a neglected Instagram, a newsletter that went quiet in March, blog posts written for no one in particular. Channels only pay when they connect — content that answers real customer questions, social that distributes it, email that brings people back to buy. One system, one voice, one measurement.
I start by asking what a customer is worth and where your next ones are most likely to come from. For some Vancouver businesses that is local social presence and reviews; for others it is a monthly email that quietly out-earns everything else; for most it is content that feeds search rankings while giving social and email something worth sharing. The plan fits the answer — not a package template.
Everything routes back to your website, where conversion tracking shows which channel actually produced enquiries. And where repetitive work can be automated — scheduling, follow-ups, reporting — I wire that in so the budget goes to thinking, not admin. Book a free consult and get a one-page marketing plan with priorities and honest costs.
One monthly email now brings back more repeat customers than everything we tried before, combined.
A marketing engine, not a posting schedule
Strategy & planning
A one-page plan: audience, channels, message and monthly calendar — the map everything else follows.
Social media
Profiles set up properly and a sustainable posting rhythm focused on the platforms your customers actually use.
Content creation
Articles, guides and page copy that answer real customer questions — fuel for search, social and email alike.
Email marketing
List setup, welcome sequences and monthly sends that bring past visitors and customers back to buy.
Analytics & attribution
GA4 configured so every channel’s enquiries are counted — you see what pays and what doesn’t.
Monthly review
A plain-English report and a short call: what ran, what it produced, what changes next month.
Plan, create, distribute, measure
Plan
Free consult, then a one-page strategy: audience, channel priorities, message and a realistic monthly calendar.
Create
Content produced in monthly batches — written, designed and scheduled — so quality stays consistent.
Distribute
Published across your channels at the right cadence, with social and email amplifying every piece.
Measure
Channel-by-channel results reviewed monthly. Winners get more budget; passengers get cut.
Digital marketing questions, answered plainly
What do your digital marketing services include?
Strategy, social media, content creation, email marketing and analytics — assembled per client, not sold as a fixed bundle. Your plan includes only the channels likely to pay back at your budget, itemized in writing.
How much should a small business spend on marketing?
Which channel should I start with?
How long before marketing shows results?
How do you measure whether it’s working?
SEO Services
Technical SEO, keyword research and content working together to move your site up Google, measurably.
Google Ads Management
Google Ads built to reach the right audience and convert — with tracking that proves every dollar.
AI & Automation
Chatbots, automated intake and content pipelines wired into your existing site — tested in my own practice first.