Clicks are easy to buy. Customers take craft.
Google Ads can put your business at the top of the results page today — that is its promise and its trap. Without tight keyword targeting, negative keyword lists and real conversion tracking, it becomes the fastest way in marketing to spend money invisibly. The campaigns I run start from the opposite end: what is a lead worth to you, and what can we afford to pay for one?
Because I also do web design and conversion optimization, your ads do not dump traffic onto a generic homepage. They land on pages built for the search that brought them, with GA4 tracking wired to calls, forms and purchases. That closed loop — search, ad, page, measurement — is what separates campaigns that scale from campaigns that leak.
Vancouver clicks are among Canada’s most expensive, which makes precision profitable: neighbourhood-level targeting, ad scheduling around your hours, and search-term hygiene that stops paying for lookers instead of buyers. While SEO compounds in the background, Ads keeps the phone ringing now. Book a free strategy call and I will audit your current account — or map your first campaign — free.
We finally know our cost per booking to the dollar. Ad spend went down, bookings went up.
Full-service PPC, no black box
Keyword & competitor research
The searches worth paying for, the ones to exclude, and what competitors bid on — before the first ad runs.
Campaign build & ad copy
Tightly themed ad groups, compelling copy, extensions and neighbourhood-level geo-targeting for the Lower Mainland.
Landing pages
Pages designed for the ad that brought the click — matching message, one clear action, fast load.
Conversion tracking
GA4 and Google Ads wired to forms, calls and purchases, so “results” means revenue, not clicks.
Bid & budget management
Weekly bid, budget and search-term reviews. Wasted spend gets cut; winners get fed.
Transparent reporting
A monthly plain-English report: spend, cost per lead, what changed and what is next. Your account, always.
Track first, launch second, optimize forever
Audit & strategy
Free review of your current account (or market, if starting fresh): wasted spend, missed keywords, and a target cost per lead.
Tracking & build
Conversion tracking configured and tested first, then campaigns, ad groups, copy and landing pages.
Launch & stabilize
Campaigns go live with conservative bids, daily monitoring through the learning phase, and quick copy tests.
Optimize monthly
Search-term pruning, bid adjustments, new ad tests, budget shifts to winners — reported monthly in plain English.
Google Ads questions, answered straight
How much should I budget for Google Ads?
Most Vancouver small businesses see meaningful data from $1,000–$3,000/month in ad spend, plus a fixed management fee scoped in writing. I will tell you honestly in the strategy call if your budget is too small for your market — running underfunded campaigns helps no one.
How fast will I see results from Google Ads?
How do you measure campaign success?
Should I invest in PPC or SEO?
What do you actually do each month?
SEO Services
Technical SEO, keyword research and content working together to move your site up Google, measurably.
Conversion Optimization
Landing pages, A/B tests and analytics that turn the traffic you already have into more enquiries.
WordPress Web Design
Custom WordPress websites: responsive, SEO-ready and built to convert, from first wireframe through launch.