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[ Blog ]

Notes from a hundred builds.

Short, practical write-ups on web design, WordPress performance, SEO, Google Ads and putting AI to work, from ten years of building websites in Vancouver. No fluff, no jargon.

All AI Conversion eCommerce Performance Personal SEO Uncategorized Web Design
Performance·6 min

Getting a WordPress site under one second

WordPress is not slow. Overloaded WordPress is slow. The stack I use to get client sites loading in under a second is boring, repeatable and mostly about restraint.

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eCommerce·8 min

The checkout changes that lifted a nursery revenue 31%

A garden nursery client had healthy traffic, full carts and thin sales. We changed nothing about the products and everything about the last three screens.

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