AI·6 min
A support chatbot is the wrong first AI project
Almost every business asks me for a chatbot first. It is usually the riskiest place to start. The best first AI project is one your customers never see.
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SEO·5 min
Local SEO for one-location businesses, in order
Most local SEO advice is a pile of forty tips with no priorities. This is the order I actually run for clinics, restaurants and shops, ranked by what moves the map pack.
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Performance·6 min
Getting a WordPress site under one second
WordPress is not slow. Overloaded WordPress is slow. The stack I use to get client sites loading in under a second is boring, repeatable and mostly about restraint.
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eCommerce·8 min
The checkout changes that lifted a nursery revenue 31%
A garden nursery client had healthy traffic, full carts and thin sales. We changed nothing about the products and everything about the last three screens.
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